How we do it

To create a common language on how to grow, BridgeWhat developed a proprietary framework that includes 20 Levers of Growth organised around five stages of client engagement.

The BridgeWhat 20 Levers
of Growth are anchored on
a knowledge repository,
dynamically enriched with
content derived from books,
articles and case-studies.

To see the BridgeWhat 20 LOGs
and their connection to the 5 stages
of client engagement, please click
the animated loop.

Attraction
PT
Positioning & Targeting

What market segments should I target?
What are my Unique Selling Propositions by segment?…

DM
Digital Marketing

What should be my digital positioning?
How do I track my digital traffic & conversation?…

TG
Traffic Generation

How do I drive desirable customers to my
“stores”? What traffic metrics & tools should I use?…

CM
CRM Marketing

How do I establish long term positive
interactions with my clients? What IT tools should I use?…

Acquisition
MD
Multichannel Development

How do I go digital? How can I create
a seamless customer experience despite the channels?…

SE
Salesforce Effectiveness

How do I maximize client-facing time? How to drive
and measure sales team conversion rates?…

ME
Market Entry

What new countries, segments, or channels
should I pick? How to enter in these new “markets”?…

MP
M&A & Partnerships

What companies can I buy to conquer new
markets? How do I strengthen my value network?…

ARPU (Average Revenue Per User)

IC
Innovative Co-creation

What products and other marketing-mix elements
can I develop with my suppliers and partners?

PP
Pricing & Promotion

What pricing policy should I build?
What sales promotions to develop? How to deal with “Free”?…

CR
Cross-selling & Revenue Sharing

How do I maximize my client’s share of wallet
or average order with other product families?…

SC
Sales Conversion

How do I maximize the conversion of traffic in sales?
What specific tactics & tools should I use?…

Retention
CC
Client Centricity

How do I increase client engagement?
How do I extend and customize products around clients?…

LI
Loyalty Increase

How do I satisfy my clients forever?
What are the most effective loyalty programs and incentives?…

CR
Churn Reduction

How do I avoid decreasing my share of wallet in
a customer or losing it? What signs should I read?…

BM
Building a Moat

What can I build – quality, client’s performance,
convenience – that my competitors cannot copy?…

Referrals
CD
Competences Development

What should I do to secure repeated business?
How to find and develop my core competences?…

PM
Platform Membership

How can I build my “community” via subscription
models that maximize my lifetime value (LTV)?…

RR
Reputation & Referrals

How can I maximize my reputation via certifications,
positive reviews, publishing… and referrals?…

BD
Brand Development

How do I replace “common” by “valuable and meaningful”,
while forging strong ties with clients?…