Bridgewhat is a Growth-as-a-Service platform, offering content, community, credentials, connections, and counseling solutions, launched in the 21st of January 2021 by Ana Paula Reis and Paulo Morgado.

Ana Paula Reis


Ana Paula Reis is an entrepreneur and co-founder of SelPlus and Seldata (2002-2018). Board Member of Bynd Venture Capital, Ana is an EXCO Member of the YPO Entrepreneurship & Innovation Network, NED, mentor and advisor for companies and projects in different sectors and life stages.

Ana had a successful career at Mars from 1990 to 2000, where she was Management Team Member in Portugal and Spain since 1992, holding several senior management positions in Planning, Operations, Finance and Sales in Iberia, serving and leading different international projects.

Having a 30 years long career, Ana has held several senior level functions, building an experienced, solid reputation in Sales, Technology, Strategy and Entrepreneurship.

Ana earned a Global Executive MBA from IESE Business School in 2007 and a B.S. degree in Business Management from ISCTE, in 1990. In 2017, Ana took the Harvard Business School, Women on Boards – Succeeding as a Corporate Director Program.

Paulo Morgado


Paulo Morgado is an entrepreneur, a C-Suite executive and strategist. He is a former Executive Vice President of Capgemini, where he held the position of CEO of the Portuguese (2003-2014) and Spanish (2014-2018) offices.

He has been working in the Professional Services industry for more than 25 years (having integrated firms as Roland Berger and Banco Finantia), focusing on strategy and IT consulting, along with M&A. He has a solid reputation as a specialist in business turnarounds levered on sales growth.

Paulo has a Doctor´s degree in Business Administration (Ph.D) from the Nottingham Trent University, and a MBA from UCLouvain, along with university degrees in Business and Law, and and a MPhil. He also got multiple certifications in Digital Transformation, granted by the most prestigious EU and USA schools.

Paulo still plays an active role in academy, having published eight books on business-related topics, and lectured Corporate Strategy in top Business Schools, such as Instituto de Empresa or Porto Business School.